Rover Raises $7 Million for Doggie-Style Airbnb

By Devon Glenn 

Rover, an online social network for finding a dog sitter, has fetched some extra cash. TechCrunch reports that the company has raised $7 million in series B funding from the Foundry Group, with participation from existing investor Madrona Venture Group.

Similar to Airbnb, Rover has a large database of rentable living spaces that vacationers can select by location and date. The difference is, all of the rooms are for dogs.

Pet owners can opt to have a sitter check in on the dog at their home or ship him off to the sitter’s house for a vacation. The network currently includes 100,000 dog enthusiasts in 4,300 cities.

Rover earns a commission for every doggie vacation that’s booked on the site. The company is also working on expanding its services with RoverReel, a video diary or report card that sitters can use to give owners a recap of the dog’s trip.

Cuddles, not kennels, is the motto of this startup based in Seattle, WA. As TechCrunch noted, Madrona managing director Greg Gottesman founded Rover after a bad experience finding lodging for his own dog and the idea took home the top prize at a startup weekend in Seattle in 2011. Rover’s current CEO and “top dog,” Aaron Easterly, was a former general manager for Microsoft’s Advertiser and Publisher Solutions group.

As part of the funding deal, Foundry Group managing director Brad Feld will join the board of directors for Rover.

Image by Andi Berger.