Rolex is the only sponsor at the Wimbledon Championships tennis tournament with an on-court presence, and the watchmaker added to its Facebook presence with its launch of the Rolex at Wimbledon application on the social network.
Rolex at Wimbledon includes:
- An interactive court map displaying where matches are being played.
- Live scores.
- A Rolex clock.
- The Instagram and Twitter feeds of players.
- Exclusive videos.
- A photo gallery.
Readers: Did Rolex do a good job incorporating Facebook into its Wimbledon sponsorship?