Facebook Exchange Partner Rocket Fuel Set To Blast Off In 2013; Plans 300 Hires

By David Cohen 

One of the earliest real-time bidding partners for Facebook Exchange, Rocket Fuel, is set to blast off in 2013, planning to hire 300 more people after more than doubling its staff in 2012.

CEO George John spoke with AdExchanger , saying that the company boosted revenue by 238 percent in 2012, as well as seeing its new advertisers rise by 93 percent. He also told AdExchanger:

Thankfully, marketers have become more serious about delivering quantifiable results through digital advertising, and we have been here to really optimize those dollars spent.

Growth was across the board. Automotive, travel, retail, financial services, and telecommunications all saw growth. Those all scale up their spend with us once they see it working.

Europe has also been a great growth story for us since we launched those offices in 2011. It really flourished in 2012. We opened up London, Germany, and the Netherlands, which was 10 percent of our revenue.

With Facebook launching its Exchange, advertisers have shifted from using it to draw likes to now being a component in advertising on a larger level.

We are also making investments across social, mobile, and video to help advertisers understand how these areas can drive their business and keep us as relevant as possible.

Readers: Do you think more Facebook advertising companies will look to add staff in 2013?