Facebook To Revamp Right-Hand-Side Ads Next Week; Warns Advertisers Of Price Hikes

Facebook announced that it will begin rolling out its redesigned right-hand-side ads early next week. The revamp of those ad units was originally announced in April.

NewRightHandSideAdsRollout650Facebook announced that it will begin rolling out its redesigned right-hand-side ads early next week. The revamp of those ad units was originally announced in April.

The social network said in April that the new look for right-hand-side ads was aimed at providing a better experience for users, but tests also showed up to three times more engagement, clearly benefiting advertisers.

Facebook also pointed out at the time:

Because the updated ads mirror the overall shape of desktop News Feed ads, marketers will no longer have to choose separate images for News Feed and right-hand-column placements.

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