Which Retailers Have the Most Social Influence?

Klout has long fancied itself the definitive measure of social media influence. While in more recent years, the validity and value of the Klout score has been called into question, the company continues trying to prove naysayers wrong.

To wit, Klout and parent company announced the inaugural Klout 50 in October. The report used Interbrand 100 data to determine which brands are most influential on social media. This week, Klout analyzed social data from the National Retail Federation Top 100 to determine which retailers have the most social influence.

Amazon, which topped the sister list, also ranked as the top retailer with a Klout score of 98.84.