Why do Facebook users make the decisions they make? Resonate wants to help advertisers find out, so the digital marketing outfit launched Resonate Social for Facebook.
Resonate Social for Facebook allows advertisers to target their inventory on the social network based on users’ motivations, and it provides them with data on the attributes of users who are reached by and engage with campaigns. The company said its goal is for brands, media agencies, cause marketers, and political campaigns to understand and act on Facebook users’ values, attitudes, and beliefs.
Resonate Vice President of Research Michael Horn said in a release introducing Resonate Social for Facebook:
Resonate Social for Facebook extends our powerful, motivations-based targeting and analytics to the critical social media space and lets marketers communicate their message to audiences wherever they are on the Internet. We are adding significant value to campaigns by providing a detailed view into why Facebook users make decisions.