REPORT: Who Searches The Web For Facebook?
People who search the web for the word Facebook are less affluent than those who search for Google Plus. But so what?
People who search the web for the word Facebook are slightly older yet less affluent than people who search for Google Plus.
That finding comes from an analysis by Eli Goodman, head of comScore’s business development team on search.
But demographics on who searches for something doesn’t translate into users. The more people use something, the likelier they are to go to it directly, without having to search for it.
Consider that when you look at the statistics on people searching for Facebook versus Google Plus, and the differences don’t seem that significant — or at the very least, the age difference is almost negligible.
The
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