Report: What Consumers Want From Digital Content

Consumers are using multiple screens and sharing content they find entertaining.

Content is the engine that powers the Internet. However, tastes and attitudes continually change, and marketers need to keep up with consumer attitudes to keep their content relevant.

A study from Adobe examines how consumers feel about content from different sources, and how technical challenges can reduce engagement.

As participation in networks increases, so too does the content on offer, both in the form of user-generated and branded content marketing. Devices have also caused increases in content viewing.

Screenshot 2015-10-05 at 10.10.08

Nine out of 10 of the 2,008 consumers surveyed said they multiscreen.

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