Report: Only 4 Percent of Marketers Can Respond to Breaking News and Trends in Real-Time

While most real-time marketers believe they should respond news and trends in less than a half hour, some struggle to respond with any real immediacy.

shutterstock_255468403Real-time marketing can be a tricky endeavor, but for those who do it well, there can be very tangible benefits for making use of this tactic, slated as one of the most important marketing trends of the year. A report from Wayin, a provider of social intelligence software, examines the current state of the real-time marketing world.

Wayin surveyed 200 top-level marketers already practicing real-time marketing. The survey respondents were primarily brands, but included marketing agencies and marketing professionals across other industries as well.

According

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