Report: Mobile Revenue and Usage Peak on Sundays

By Brandy Shaul Comment

AppLovin

Marketing platform AppLovin has released its research into the mobile spending and usage habits of U.S. mobile consumers. Created in partnership with Tune, an attribution analytics company, the findings revealed the peak times users make the most purchases, and the best days for targeting mobile spenders. The findings tracked billions of data points and millions of transactions during Q1 2015, analyzing spending in every kind of app, from games and retail apps to travel apps and beyond.

The research found mobile spending peaks before and after a typical workday, with the hours of 6.00 a.m. to 9:00 a.m. PST, as well as 7:00 p.m. to 10:00 p.m. PST showing huge jumps in mobile spending. Specifically, the hours of 7:00 a.m. and 7:00 p.m. PST are the two absolute peaks in their respective 12-hour periods.

This makes sense, as consumers, in general, have the most free time before and after each work day, but this data also shows users aren’t making a great deal of purchases during their lunch breaks either, with 11:00 a.m. to 2:00 p.m. PST being the lowest revenue period of the day.

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Breaking revenue down by weekday, when looking at an entire week as 100 percent revenue, research shows Friday and Sunday to be the top spending days each week, with Wednesday having the lowest revenue. AppLovin attributes this high spending on Fridays to consumers being paid, while Sundays could be a day when users are making purchases in preparation for the upcoming week.

In terms of general mobile usage, Sunday also wins, with 15.1 percent of mobile usage occurring on Sundays. Interestingly, while Friday is the second highest weekday in terms of revenue, it’s the second slowest day in terms of usage. Wednesday still comes in last, with only 13.7 percent of usage each week occurring on Wednesday.

Check out AppLovin’s full research, here.

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