Report: Mobile Gamers Spend Money Faster Than Web Gamers
New data from Optimove compares the habits of social casino game players across mobile devices and the Web.
Retention automation platform Optimove has released new data detailing the habits of social casino game players across the Web and mobile devices. Optimove found that players prefer to play on just one platform, with 96 percent of social casino gamers playing games on a single platform (either the Web or mobile) and only four percent playing on multiple platforms. Of those ‘single platform’ players, 65 percent prefer mobile to the Web.
Optimove’s data found mobile players progress faster across all measured metrics.
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