Relativity is the First Studio to Partner with Spotify in the U.S.

By Kenna McHugh 

Observing movie studios continued commitment to creating marketing advantages by forging unique partnerships and alliances with social media platforms, Relativity Media has entered into a long-term commitment with Spotify, the award-winning digital music service.

The studio has become an exclusive launch partner with Spotify in the Film category, making Relativity the first studio to run media on the platform in the U.S. Immortals, which is being promoted as an epic adventure, is set to kick off the new partnership.

Spotify has done quite well since its launch in 2008 and has acquired over 10 million registered users, and more than 2 million paying subscribers. Relativity’s President, Theatrical Marketing, Terry Curtin said, “With its worldwide presence, growing popularity in the U.S., and deep integration with Facebook, Spotify is the perfect digital platform to reach socially-engaged music lovers and early adopters in order to continue to build our fan base for Immortals and upcoming releases.”

Spotify’s partnership with the studio sounds like a perfect match because the digital music service works very hard to entertain its customers in order to maintain such a large base of users. Jon Mitchell, Head of U.S. Sales, Spotify, referred to the new partnership, “We are very much looking forward to executing new and innovative campaigns and driving engagement with our users over the coming months.”

Opening November 11, 2011, Immortals tells the story of the ruthless King Hyperion, who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.