RedPlum Social Savings Allows Brands To Distribute Offers, Coupons Via Facebook

A new take on offers via Facebook was introduced by digital marketing firm Valassis, which rolled out its RedPlum Social Savings application in beta form earlier this week.

A new take on offers via Facebook was introduced by digital marketing firm Valassis, which rolled out its RedPlum Social Savings application in beta form earlier this week.

RedPlum Social Savings allows brands to distribute coupons and offers to Facebook users without requiring them to leave the social network’s environment, combining Valassis’ digital-coupon-distribution technologies with Facebook’s share button and open graph actions.

The app also allows users to seamlessly navigate between brands’ Facebook pages and offer pages within the app, and brands’ page administrators can:

  • Provide easy downloads of the app via their Facebook pages or direct URL links.
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