Time Inc. magazine Real Simple and green household cleaning product supplier Seventh Generation teamed up to launch the Cleanhouse Challenge, an interactive experience that rewards consumers who strive to keep their homes green with coupons, prizes, and Facebook badges.
Consumers can visit each room in the virtual house to receive cleaning tips and environmental and cost-saving ideas provided by Real Simple and Seventh Generation, receiving coupons for discounts on Seventh Generation products and Facebook badges after completing each room.
Seventh Generation will also donate $10 for each participant who completes his or her tour of the house, up to $15,000, to 350.org, an environmental organization focused on solving the climate crisis.
Real Simple Digital Sales Director Amy Oelkers said:
This is the first time that Real Simple has built an interactive, educational game that will live both on the website and on social platforms. This is a perfect example of the type of partnerships Real Simple is building in the marketplace. Learning about cleaning has never been so easy, fun, and rewarding.
And Seventh Generation Director of Marketing Nick Guastaferro added:
Seventh Generation customers and Real Simple readers are seeking better and brighter ways to care for their homes, families, and the planet. We are optimistic that they will be entertained, enlightened, and hopefully inspired by the Cleanhouse Challenge.
Readers: Are you ready to begin your tour of the house?