RadiumOne said its platform taps real-time data to identify intent, increase audience scale, and deliver targeted display, mobile, and video ads across the Web, adding that as a result of the integration, its ShareGraph audience-amplification tool is now connected with real-time ad inventory on the social network.
RadiumOne also offers advertisers social-sharing and content-creation tools, combining its three-pronged approach into a single platform. CEO Gurbaksh Chahal said:
Integration with FBX represents an enormous opportunity for our Fortune 500 customers to engage with their target audiences in a contextually relevant manner inside a familiar environment where purchase decisions are frequently made. FBX is one of the most meaningful innovations in the advertising space, and we are honored to be collaborating with a like-minded team that takes pride in advancing the state of our industry.