QVC Shops for Social-Networking Help
QVC went shopping for some outside help and found Zimmerman and Partners Advertising, which will help the home shopping network with interactive and social-media initiatives, AdAge.com reported.
The agency will initially assist in helping QVC to reach out to shoppers online and on social-networking sites such as Facebook and Twitter during the holiday season, also approaching bloggers and “influencers” to offer interviews with product experts or discuss deals being offered by the network, according to AdAge.com.
QVC
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