STUDY: Moms On Facebook Respond To Rewards

By David Cohen 

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

PunchTab also found that 92 percent of the mothers who answered that they would like pages in exchange for rewards added that they would be more likely to share content from those brands, post reviews, or purchase products from those brands if they were further incentivized.

PunchTab Chief Marketing Officer Angela Sanfilippo said:

Moms are the most critical demographic segment for many brands. They are the primary decision-makers when it comes to household purchases, and they influence $2.4 trillion in spend every year. Everyone wants to engage this audience segment. The question is: What motivates moms to take action? This study offers definitive evidence that providing moms with the right incentives can boost word-of-mouth and drive sales across a company’s entire brand portfolio.

Readers: Were you surprised at any of the results from PunchTab’s survey of mothers?