Publishers Clearing House Uses Facebook To ‘Give Back’
Multichannel direct-marketing outfit Publishers Clearing House announced the launch of its second “The Give Back” charitable-giving program on Facebook Tuesday, with the campaign set to run through Nov. 5.
Multichannel direct-marketing outfit Publishers Clearing House announced the launch of its second “The Give Back” charitable-giving program on Facebook Tuesday, with the campaign set to run through Nov. 5.
Facebook users who like the PCH Facebook page can vote once daily for three charities, with the first-place charity receiving $50,000 at the end of the campaign, $35,000 going to the second-place finisher, and $25,000 to the charity that finishes third. The three charities in this year’s The Give Back initiative are:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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