NO PROMO: Facebook to Begin Cutting Back on Promotional Posts from Pages in News Feed

Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts -- not ads, but posts from pages -- in their News Feeds starting in January.

PromotionalPagePost650Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages — in their News Feeds starting in January.

Facebook defined promotional posts as follows, after surveying users:

  • Posts that solely push people to buy a product or install an application.
  • Posts that push people to enter promotions and sweepstakes with no real context.
  • Posts that reuse the exact same content from ads.
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