Check The Privacyscore Of Facebook Apps

By David Cohen 

PrivacyChoice debuted a Facebook application that allows users to gauge the privacy risks of other Facebook apps, joining the company’s browser add-on, which performs the same task for websites.

The Privacyscore Facebook app assigns a rating of 1 to 100 to other Facebook apps, with 100 representing privacy perfection. No developer received a perfect rating, but PCMag reported that Playdom topped the list, scoring a 93. Here’s how other notable Facebook developers fared:

The average Privacyscore for all Facebook apps was 78. PrivacyChoice detailed how Privacyscores are determined on its FAQ page:

A Privacyscore reflects nine factors based on the site’s privacy policy and the privacy qualifications of the other companies collecting data there.

Four site-policy factors cover how websites promise to handle your personal data. Five tracking data factors cover the privacy policies and oversight of companies that collect anonymous profile data on the site and elsewhere for things like ad selection. Each tracker contributes to the total score based on the prevalence of that company in the pages sampled for the site that have trackers.

Based on these factors, a Privacyscore of 100 would indicate that the site’s policies expressly limit the sharing and use of personally identifiable data in these ways:

  • Personal data (like name, phone number, and email address) should not be provided to marketers without permission and should be deleted on request.
  • A user’s request to delete personal data should be honored.
  • Notice should be provided in the case of disclosure of personal data pursuant to legal process or government requests, where legally allowed.
  • If service providers have access to personal data, their use of it should be restricted by contract.
  • All trackers seen on the site pledge to respect anonymity, choice, and boundaries, and should be subject to industry accountability.
  • Personal data should not be collected or used, or should be separated from behavioral data.
  • Boundaries should be recognized in areas like health conditions and financial data.
  • Choice should be provided as to whether data will be collected or applied for the purpose of ad targeting.
  • Accountability should be provided through both regular compliance reviews of internal processes by industry organizations (such as the Network Advertising Initiative) or independent auditors, as well as ongoing external monitoring of practices by industry organizations.

PrivacyChoice Founder and CEO told PCMag:

Facebook users deserve better than a C-plus when it comes to their privacy.

Readers: Is privacy important enough to you to prompt you to use an app like Privacyscore?