Facebook To Allow Advertisers To Purchase Premium Ads Via Power Editor, API

By David Cohen 

Facebook is working with developers and ad agencies on giving advertisers more ways to purchase premium ads.

The social network said that “in the coming weeks,” advertisers will be able to purchase premium ad inventory via the power editor, or via the ads application-programming interface.

Facebook officially introduced premium ads at its Facebook Marketing Conference in New York Feb. 29. The power editor debuted last year.