Did you know that, by 2015, mobile Internet usage will surpass desktop usage?
That means that there’s more power than ever before in the mini computers we all carry around in our pockets (or purses).
After surveying 500 consumers, Yesmail Interactive created the below infographic that displays just how drastically mobile has affected consumer shopping patterns and interaction with brands through social media.
Interestingly, shoppers with mobile devices are actually savvier in-store as well as online – and 42.9% of mobile device owners shop online at least once per month (pay day for marketers!). And unsurprisingly, mobile users are way more likely to interact with a brand on social media than those just logging in on a desktop.
(Infographic via Yesmail Interactive)