Post-New Year’s Resolution, Are People More Talkative on Social About Gyms or Fitness Studios?

By Justin Lafferty Comment


One of the most popular New Year’s resolutions on social media was to get in better shape.

Sprinklr has been tracking the social buzz around gyms and fitness studios, discovering which is more prominently discussed (and why).

Sprinklr found that the average person talking about the gym on social is a 22-year-old single man earning roughly $28,000 per year. The average person who discusses a fitness studio is a 30-year-old married woman earning $53,000 per year.

Here’s a look at some of the key differences in discussion:


Photo credit: theglobalpanorama via VisualHunt / CC BY-SA