To celebrate the grand opening of a new Melissa shoe store in São Paulo, Brazil, twenty-five animators created the largest Post-it stop motion animation the world has ever seen. It took the twenty-five animators five months to create the animation, which contains 350,000 Post-it sheets. The video has been growing in popularity since it hit YouTube on July 18 and today it surpassed 500,000 views.
Over the course of the five months that it took to create the animated film for Galeria Melissa, fans of the store left their own messages of love on the Post-its, contributing to the “Power Of Love” theme of the video. According to the description, more than 30,000 spontaneous messages of love were left, many of which are featured in the video.
This is by no means the first stop motion animation created using Post-it notes, but it certainly is the biggest (as far as we’ve seen!). The most popular Post-it animation before Melissa was ‘DEADLINE’, a much smaller presentation but awesome just the same.
Check out the amazing Melissa stop motion animation below and feel free to share your thoughts in the comments. Five months is a heck of a long time, but the results are certainly worth the effort, don’t you think?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.