PMD IgnitionOne adds analytics enhancements to digital marketing suite

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By Justin Lafferty Comment

IgnitionOne650

IgnitionOne, a Facebook Preferred Marketing Developer, announced recently an update to the company’s digital marketing suite, adding deeper analytics capabilities.

The company’s DMS Analytics 2.0 now offers a proprietary Focus Heat Map product to help social marketers identify areas of importance based on performance. The new system makes reporting faster by more than 50 percent and adds flexibility to digital marketing analysis.

Roger Barnette, President of IgnitionOne, described the company’s newest offerings:

We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available. IgnitionOne’s goal is to make marketers’ lives easier – and that is exactly what DMS Analytics accomplishes.

Here’s a look at the newest capabilities:

  • Focus Heat Map, an algorithmic, color-coded schematic showing areas of needed focus, giving marketers a powerful and straightforward way to improve campaign performance.
  • Improved workflow with a simplified interface to see all important data in one place and tools built to tackle huge datasets. Users will save hours of data crunching with new reports and features.
  • Powerful fast reporting with a brand new, charting system delivering data 50% faster. Marketers can also benefit from industry-first insights across attribution models and engagement metrics.
  • Visualization tools that highlight what data is important to identify successes or determine problem areas through robust at-a-glance reporting tools.
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