Placed adds support for mobile websites, adds marketing exec Jeff Lanctot to board
Mobile location analytics provider Placed is expanding its product suite. As of today, the Seattle-based company’s free Placed Analytics service works with dedicated mobile sites as well as native iOS and Android apps.
According to Placed, the move helps mobile website understand what real-world locations their visitors are near while they’re browsing a site. It also allows developers who have chosen to develop HTML5 websites instead of apps to receive the same level of insight already available to native app developers — something that can reveal surprising results.
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