Pew Study Hints at Facebook Fatigue Among U.S. Users
Two-thirds of adult Americans online use Facebook, but just 8 percent of non-users are interested in joining the social network, while 61 percent of current users have at some point walked away from the site for a period of several weeks or more, according to a Pew Internet study.
Two-thirds of adult Americans online use Facebook, but just 8 percent of non-users are interested in joining the social network, while 61 percent of current users have at some point walked away from the site for a period of several weeks or more, according to a Pew Internet study.
The numbers suggest that Facebook faces an uphill battle in retaining its user base in the United States. While more than half of the users polled said they spent as much time on Facebook in 2012 as they did in 2011, more than a third said their usage had fallen off.
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