Personalization is a Big Challenge for Digital Marketers (Infographic)

48 percent of marketers know personalization lead to better brand engagement and more sales -- but many struggle to use it effectively.

Your business will likely never reach everyone all the time with its marketing messages. Instead, the best strategy to engage with potential customers without using a broad campaign is by providing a tailored experience for each individual or small group.

According to an infographic from mobile marketing platform Kahuna, marketers still struggle with effective personalization and targeting online.

Personalization was slated to be a big part of this year’s marketing efforts, and while advances have been made, businesses surveyed aren’t confident using the strategy.

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