Parse Push Experiments Allows Developers to A/B Test Push Notifications

Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments.

ParsePushExperiments650Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments.

Parse software engineer Stanley Wang introduced Parse Push Experiments in a blog post:

Today, we’re excited to announce Parse Push Experiments, a new feature to help you confidently evaluate your push messaging ideas to create the most effective, engaging notifications for your app. With Parse Push Experiments, you can conduct A/B tests for your push campaigns, and then use your app’s real-time Parse Analytics data to help you decide on the best variant to send.

As most developers know, push is one of the best ways to re-engage people in your mobile app.

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