Page Views Up, Ad Rev Down For AOL
Time Warner reported a $16 billion fourth quarter loss today with revenue falling 3% to $12.31 billion.
At the AOL unit, revenue fell to $968 million from $1.25 billion (-18% year-over-year) mostly on a drop in advertising.
While AOL has seen higher page views and greater usage, Marketwatch reports, “Declines in display ads on AOL Network sites again drove the decrease in the latest quarter, along with sales of advertising on third-party sites.”
Last month, Time Warner chairman and CEO Jeffrey Bewkes said the company is trying to determine what to do with AOL.
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