Outfit7 adds Disney’s Mooney as an advisor to help with merchandising plans

Slovenian developer Outfit7 is continuing to push into merchandising, announcing today that Andy Mooney, Disney’s former chairman of consumer products has joined the company in an advisory role.

Mooney will be helping the company turn its popular Talking Friends series of apps — which now boasts 90 million monthly active users and 300 million downloads — into an entertainment franchise that may include films, books and music. It’s a route that mobile gaming peer Rovio Mobile, the maker of Angry Birds, has

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