Oscar De La Renta Launches New Scent On Facebook

International designer Oscar de la Renta announced on Facebook the brand's first fragrance launch in a decade.

International designer Oscar de la Renta announced on Facebook the brand’s first fragrance launch in a decade.

To get a free sample of the new fragrance, Esprit D’Oscar, all you have to do is like the page and enter your information in the specially designed Facebook tab created by Buddy Media.

So far, the brand’s Facebook page has nearly 130,000 followers, so it seems like people are cashing in for their free sample. We don’t envy the team that has to deal with fulfillment.

The perfume is also being heavily promoted on Oscar de la Renta’s Tumblr blog and Twitter feed.

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