One Year Later, CBS Corp.'s CNet Acquisition

AdAge takes a look at the $1.8 billion CBS-CNet merger one year later. Calling it “the marriage of the oldest of old media with the oldest of new media,” Michael Learmonth writes that the cultures have meshed, “in part, because most CNet journalists have old-media print backgrounds, and because the CBS old guard gets that CBS News’ storied brands must be given some relevance on the web to have a 24-hour presence in the news.”

Katie Couric has embraced the medium and is pushing to do exclusive web coverage of events such as President Barack Obama’s first 100 days.

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