The new features added to offers, with the aim of helping Facebook users find the most relevant ones and helping pages gauge their success, were:
- Offers is now available to all Facebook pages worldwide with 400 or more likes.
- The ability to add barcodes or unique codes to offers, which will aid page administrators in their efforts to track campaign results. Facebook told TechCrunch this was one of the most requested features since it launched offers in May.
- A new requirement that ads must run concurrent with offers, in order to stimulate more distribution of the offers.
Readers: Are you seeing any of the revamped offers in your news feeds yet?