NTT Docomo and Avex Launch Mobile Content Venture
NTT Docomo, the Japanese wireless carrier, and Avex Entertainment, Japan’s largest movie and music entertainment company, are investing $66 million in a new joint venture to produce and distribute on-demand mobile video content, MocoNews reports.
The two companies were quick to point out that they don’t plan to retool or redistribute existing content for mobile devices. The report said that instead, the joint venture will produce exclusive mobile content, with “special consideration” given to scripting, editing, and photography and how to tailor it for the mobile environment.”
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