Now See This: Video Production Moves Beyond Media Companies
USA Today’s David Lieberman writes about the growth of online video production, “as the audience for clips soars and production and distribution costs plummet,” he writes.
“It’s a gigantic business,” says Jeremy Allaire, CEO of Brightcove. “Every single month it’s just grown and grown, to the point where a majority of our customers now are not media companies. They are people using the Web to market, communicate, educate and inform.”
Colleges also find that potential applicants often prefer video to print catalogs.
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