Not Only Do People Trust Content From Influencers More, They Spend More Time With It (Study)

Influencer marketing has become an established method of presenting a marketing message to the right audience, but it seems that some marketers are still unconvinced.

Influencer marketing has become an established method of presenting a marketing message to the right audience, but it seems that some marketers are still unconvinced. We know the benefits it can bring to a campaign, but according to Collective Bias there’s another metric we hadn’t considered: time spent with content.

A new study by Collective Bias shows that consumers view content from influencers for an average of 2 minutes, 8 seconds — 7 times longer than the digital display ad average of just 19.2

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