Nielsen Strikes Deal with MRI for Mobile Video Metrics
Nielsen Mobile already has a robust set of measurement tools. But now the company has reached a deal that allows it to provide advertisers not only with reach figures, but demographic data for mobile video, MediaPost reports—that’s the first time we’ve heard of this data being made available.
The Mobile-MRI venture will combine Nielsen’s ability to gauge mobile viewing figures with MRI’s (Mediamark Research & Intelligence) surveys, the report said. “They interview 26,000 U.S. adults twice yearly and gather data regarding demos, along with psychographics and product-purchasing habits, linked to media use,” according to the article.
Eventually,
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