Nielsen Company Extends @Plan to Mobile
The Nielsen Co. today launches a new service extending its 10-year-old @Plan online audience profiling system to the mobile realm, MediaPost reports:
“Mobile @Plan is aimed at helping marketers reach their target audiences on handheld devices by supplying lifestyle and demographic information for 200 top mobile Web sites.”
The article gave a few examples of how this works, such as how marketers can learn that 43 percent of mobile Web users took a vacation via plane in the past three months, or that readers of the Edmunds.com
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