Nicola Mendelsohn Joins Facebook As VP, EMEA Region, Succeeding Joanna Shields

By David Cohen 

Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.

Shields left Facebook to become CEO of Tech City Investment Organisation, a venture sponsored by the U.K. government and aimed at helping London’s East End create its version of Silicon Valley.

It was reported in December that Facebook Vice President of Global Marketing Solutions Carolyn Everson would spend six months in London in an effort to hire a replacement for Shields, and that task has been completed with the hire of Mendelsohn, whom Campaign reported will start at the social network in July.

According to Campaign, Mendelsohn has been in her post at independent agency group Karmarama for five years, and she has also served as president of trade group the Institute of Practitioners in Advertising for the past two years. Campaign added that Karmarama clients include B&Q, Honda, and Costa.

According to TechCrunch, prior to Karmarama, Mendelsohn worked with Grey London.

Everson said in a statement:

(Mendelsohn) brings outstanding leadership and passion for what Facebook can do to become an indispensable partner for our clients and agencies throughout the region. It’s testament to Facebook’s innovative role in business and advertising that we’re able to welcome a leader with such great experience.

And Mendelsohn said in a statement:

My time at Karmarama has been unforgettable, and it will always have a special place in my heart. The agency is truly unique, with a magical culture and some of the best talent in the industry. I’m proud to have been part of its story so far, and I know that the team at Karmarama will continue to take the agency to even greater heights.

Facebook’s innovation in the way brands are putting people at the center of the conversation is fascinating. I am very excited to be joining the team, and I look forward to bringing my experience to Facebook.