NHL New-Media Properties Named Star of the Game
As the National Hockey League season reached its approximate midway point and drew closer to its All-Star Weekend, the league took the time to skate a victory lap while boasting about its online accomplishments.
Unique visitors to NHL.com are up 25 percent versus the same point last season, while video starts are up a whopping 128 percent. And average monthly unique visitors to NHL.com and all 30 team Web sites reached a record 21.2 million.
Subscriptions to the broadband version of NHL GameCenter LIVE were up 24 percent compared with last season.
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