The rumors of Netflix integrating with Facebook will finally graduate from to fact, but only for users in Canada and Latin America, initially.
Netflix’s latest earnings announcement included news that it will officially launch integration with the social network in Canada and Latin America sometime during the third quarter.
Before U.S. Facebook users can gain access to the integrated offering, Congress needs to clarify a proposed law regarding video sharing.
The video-sharing company wrote in its earnings press release:
We’ve made great progress over the quarter on our Facebook integration, and we’ll likely launch it before our next earnings report. At this point, we plan to launch this initiative only in Canada and Latin America, as the VPPA (Video Privacy Protection Act) discourages us from launching our Facebook integration domestically. Under the VPPA, it is ambiguous when and how a user can give permission for his or her video viewing data to be shared. A bipartisan group of lawmakers has introduced a simple clarification, HR2471, which says when and how a user can give such permission. We’re hoping HR2471 passes, enabling us to offer our Facebook integration to our U.S. subscribers who desire it.
Netflix Chief Executive Officer Reed Hastings was added to Facebook’s board of directors during the second quarter.
Readers, when Netflix and Facebook complete their integration in the U.S., will you take advantage of it?