NBC Runs Facebook Premium Video Ads For Three Midseason Series

Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”

RosemarysBaby650Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”

Variety reported that the campaign ran for a 24-hour period starting at 12:01 a.m. ET Wednesday, and only users 18 and over saw the ads in their News Feeds.

NBC Universal Vice President of Media Kjerstin Beatty told Variety:

Facebook — the scale alone there, the ability to deliver as many eyeballs as we’re doing today — it’s really hard to find that anywhere else.

Given the popularity of Facebook and how many brands and advertisers are using it, we can’t rely on organic reach alone anymore.

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