Can MySpace Rise From The Dead?

By David Cohen 

MySpace was Facebook before Facebook was Facebook, and now the social network is attempting to reinvent itself once again with its debut of a thoroughly rebuilt platform and a new iOS application.

News Corp. paid $580 million for MySpace in 2005, but the once-prominent social network faded quickly, with the media giant selling it to Specific Media for just $35 million in June 2011.

Justin Timberlake may have brought sexy back, but he didn’t do too much for MySpace after it was announced in November 2011 that he would join the company.

The two former rival social networks began working together recently, as MySpace deepened its integration with Facebook last September, and some Facebook pages for musicians began adding the option to “listen using MySpace” in March.

New features in the revamped MySpace include:

  • A tool that allows users to create and share animated GIFs.
  • A “persistent player” with access to some 53 million songs, faster streaming, and drag-and-drop functionality.
  • My Radio, which allows users to create and program their own radio stations, which can then be streamed free-of-charge.
  • Insights for brands on MySpace, featuring analytics on audience size, influential fans, and engaging content.
  • The Discover feature on its homepage, allowing users to search by account type, such as musician, photographer, writer, or developer.

The new iOS app includes those features, as well as:

  • Connect, which allows users to connect to people, music, and photos, storing content they wish to access at a later date.
  • The new MySpace profile, which features users’ geographical information, biographies, profile photos, cover images, and top eight friends, and offers them access to their streams, connections, and photos. Profiles can be edited in real-time using the app.
  • The create button, which allows users to create and share text, photos, and animated GIFs.
  • The stream, populated with content and activity from connections, and featuring large images and animated GIFs.
  • Instant messaging, which operates seamlessly across mobile and desktop.

MySpace CEO Tim Vanderhook said:

The magic of MySpace has always been at the intersection of creative expression, community, promotion, and discovery. MySpace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data, all on a single platform.

Readers: Can MySpace bounce back and become significant again?