Facebook Open Graph Powers The Weather Channel’s My Friends’ Weather App

By David Cohen 

Basic-cable network The Weather Channel is testing out Facebook’s open graph climate, teaming up with insurance firm The Travelers Cos. on the My Friends’ Weather application.

Users who connect their Facebook accounts with weather.com via open graph will see if any of their friends are affected by the website’s Breaking Now alerts, which will be displayed as a red bar across the top of the page. They can then share those updates with potentially affected friends, along with comments.

Users can share severe weather alerts through Twitter and Facebook, as well as adding love or ugh when sharing with their Facebook friends, and they can see what other Facebook users are saying about the weather conditions.

The Weather Channel said it plans to expand My Friends’ Weather to local weather pages, allowing users to see friends who live in an area and share the day’s weather or local weather alerts with them, as well as to follow weather for their friends in any city and initiate weather-related conversations.

The contribution by Travelers is the addition of leading risk mitigation resources to My Friends’ Weather and weather.com storm-coverage pages, as well as information on the recovery process once the weather event has passed.

Weather.com Vice President Mike Finnerty said:

As communication channels evolve, we must look beyond the traditional alert tone you get on radio or TV, or even simple mobile push messages. We are building a service that delivers weather alerts in a very personal way, coming from your closest connections, so you know when they matter most to you. Most timeline apps only show your friends what you’re doing, but our integration shows you which of your friends might be at risk in a severe weather event and lets you share that alert with them in a one-on-one way that makes it super personal and relevant.

Travelers Executive Vice President of Marketing and Communications Lisa Caputo added:

Travelers is pleased to offer our weather-related risk insights and tips through this innovative partnership to help consumers and businesses understand the steps to prepare their property for severe weather and recover from its effects. At Travelers, we believe it is our responsibility to share our knowledge in the interest of public safety and community support, and this effort helps us to achieve that.

Readers: Would you be more likely to pay attention to severe weather alerts if they came from Facebook friends or family members?