MSN Juku Climbs Great Wall 140 Characters at a Time

MSN Juku, a new service based on Microsoft’s Windows Live Messenger, beta-launched in China, allowing users to post 140-character messages to an update screen, with old messages being scrolled to the right, IDG News Service reported.

Posts can also be stacked top-to-bottom, displaying only their first few words until a mouse click reveals the full post, IDG reported.

MSN China told IDG MSN Juku is not a Twitter-style microblogging service, saying in an email, “Juku is a local innovation developed by MSN China…based on Windows Live Messenger networks.”

The Juku name uses the Chinese characters for “gathering” and “cool,” according to IDG.

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