Facebook Doubles Partner Categories

By David Cohen 

MorePartnerCategories650Facebook introduced partner categories in April, allowing brands to target ads to users by category, such as “auto intenders” (users whose behavior indicated interest in purchasing a car) and “soda drinkers,” based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.

Facebook and partners Datalogix, Acxiom, and Epsilon officially confirmed that the number of available partner categories has doubled, from more than 500 at launch to more than 1,000.

In order to access the new partner categories, Power Editor must be re-downloaded.

New categories include:

  • Shopping > Women’s Apparel — Accessories: Active buyers of women’s accessories.
  • Purchase Transactions > Sports and Outdoor Products Buyer > Highly Active Buyer: Active buyers of sports and outdoor products.
  • Purchase Transactions > Tools and Electronics Buyer > Highly Active Buyer: Active buyers of tools and electronics.
  • DLX Auto powered by  Polk > In Market > Model > Subaru Outback: Auto intenders who are in the market for a Subaru Outback.

Reader Or Fialkov of Fialkov Digital shared the screenshots above and on the homepage with AllFacebook prior to the social network’s official announcement.

Readers: Have you ever used partner categories in your Facebook advertising campaigns?