Social Pro Daily

MobPartner launches MobSearch for displaying ads below in-app search bars

Mobile advertising company MobPartner has today announced its latest tool, MobSearch, for creating a new monetization stream in a traditionally unused in-app space – the search bar. When performing in-app searches, the MobSearch technology delivers contextually relevant app suggestions to the user, displayed below the search field.

This input and display happens in real time, and uses a “predictive text algorithm” to serve the appropriate ad, based on a combination of text already entered, and text likely to be entered next, among other factors.

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