Facebook Regional Director for Europe, the Middle East, and Africa James Quarles touted the social network’s mobile growth in an interview with Reuters, saying that mobile monthly active users in June were up 18 percent in the U.S. compared with June 2012, and up 22 percent in the U.K.
Quarles told Reuters:
We see this as a fantastic opportunity with empirical evidence of people staying engaged on mobile phones and using Facebook.
As people are away and on holiday, it provides a different opportunity for brands to think differently about Facebook.
When people are that engaged, checking their Facebook 14 times per day, if advertisers can deliver the right message to the right audience you can really see some business impact.
Readers: What do you think Facebook will announce in terms of mobile growth during its second-quarter earnings call next Wednesday?
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