Messaging Apps Dominant Among Social Network Users (Infographic)

By David Cohen Comment

WomanMessagingCellPhone

A total of 80 percent of Facebook users also use mobile messaging applications, and surprisingly, that 80 percent figure is on the low end when compared with other social networks.

GlobalWebIndex found that Instagram topped the chart, at 86 percent, and Google+, Twitter, YouTube, Pinterest and Tumblr all came in between 80 percent and 82 percent.

GWI said in an email to SocialTimes:

Across some of the most important networks globally, it’s a minimum of eight in 10 active users who say they are also mobile instant messengers. It’s a behavior that peaks among Instagram’s young audience, and it’s one that’s very much in line with the move toward multinetworking (whereby behaviors are becoming more specialized as people begin to favor certain platforms for particular activities).

That doesn’t mean we’re abandoning the traditional networks, though: Far from it. Just look at the long-term engagement figures for a site like Facebook and it’s clear that membership and visitation rates are both holding steady. Rather, it’s that people are using a site like Facebook less intensively than before–i.e. visiting it to check their News Feed without actively posting anything or interacting with other users (something that one in two active Facebookers say they’ve done in the past month). Quite simply, smaller networks and messaging apps are capturing a lot of the activities that used to take place on the big networks.

GWIFacebookMobileChatInfographic

Image courtesy of Shutterstock.

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